MARKET

CENTRAL & EASTERN EUROPE
While prior Q2 2020 the entire Eastern Europe was on an economic high and outbound travel has not seen better days, like most of Europe, the CEE region will have seen its first economic fallout at the end of the first quarter of 2020. Activity recovered during Q3 and, assuming strict measures and policy support in place, Central Europe is likely to record a robust recovery over the final quarter. The last quarter should exhibit some signs of an awakening in economic activity, culminating in the winter months and beginning of 2021.
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Montenegro

Montenegro recorded a total of 351,000 tourists in 2020, ranking 143rd in the world in absolute terms.

That smaller countries regularly perform lower in a comparison of the absolute number of guests, is obvious. By putting the tourist numbers in relation to the population of Montenegro, the result is much more comparable picture: With 0.56 tourists per resident, Montenegro ranked 62nd in the world. In Southern Europe, it ranked 10th.

Montenegro generated around 180.00 million US Dollar in the tourism sector alone. This corresponds to 3.8 percent of its the gross domestic product and approximately 0 percent of all international tourism receipts in Southern Europe.

 

 

Serbia

In 2017, tourism’s direct contribution to GDP was 0.9%, and this was expected to increase by 2.3% in 2018 to a total of RSD 104.8 billion. The total contribution of the tourism industry to the Serbian economy, including the effects from investment, supply chain and induced income impacts, amounted to RSD 294.6 billion in 2017, or 6.7% of GDP, and was expected to have grown by 2.7% to RSD 302.5 billion in 2018.

The tourism industry directly generated 32 000 jobs in the Republic of Serbia in 2017, representing 1.8% of the country’s total employment. The industry attracted capital investment of RSD 33.8 billion, 4.1% of total national investment. This is expected to rise by 2% over the next ten years to RSD 43.5 billion by 2028.

The total number of tourist arrivals in 2018 was 3.4 million, an increase of 11.2% from 2017. International arrivals accounted for 49.9% of total arrivals, and showed a 14.2% increase on 2017. Domestic arrivals increased by 8.3% in 2018 compared to 2017.

The key source markets for international arrivals in 2018 were Bosnia and Herzegovina (15.4% market share), Montenegro (12.3%), and China (10.5%), followed closely by Croatia and Turkey. All of the five top markets showed growth in volume of arrivals between 2017 and 2018, particularly China which showed an increase of 89%.

This statistic shows the number of international tourist arrivals at accommodation establishments in Serbia from 2012 to 2016. In 2016 there were around 1.28 million international arrivals at accommodation establishments in Serbia.

The average number of inbound visitors per inhabitant in Serbia has generally increased over the period from 2008 to 2019. According to the data from UNWTO, tourism intensity in Serbia in 2019 was 0.21 visitors per inhabitant.

 

Bosnia and Herzegovina

Bosnia and Herzegovina recorded a total of 197,000 tourists in 2020, ranking 158th in the world in absolute terms.
That smaller countries regularly perform lower in a comparison of the absolute number of guests, is obvious. By putting the tourist numbers in relation to the population of Bosnia and Herzegovina, the result is much more comparable picture: With 0.060 tourists per resident, Bosnia and Herzegovina ranked 140th in the world. In Southern Europe, it ranked 13th.
Bosnia and Herzegovina generated around 438.00 million US Dollar in the tourism sector alone. This corresponds to 2.2 percent of its the gross domestic product and approximately 1 percent of all international tourism receipts in Southern Europe.

The average number of inbound visitors per inhabitant in Bosnia and Herzegovina has increased over the period from 2009 to 2019. According to the data from UNWTO, tourism intensity in Bosnia and Herzegovina in 2019 was 0.36 visitors per inhabitant.

 

Croatia

Croatia is a popular vacation destination in Europe and the most visited tourist market in the CEE region. Croatia's travel and tourism industries contribute a higher share of GDP than any other EU member state, making the sector economically significant. Tourism in Croatia boomed in the years before the coronavirus outbreak, with international tourist arrivals peaking at 17.3 million. Although the pandemic disrupted growth, the tourism sector is expected to contribute 22.6 billion U.S. dollars to the Croatian economy in 2025.

Destination Croatia

With a warm Mediterranean climate, Croatia is a leading summer vacation destination in Southeast Europe. It attracts tourists from all over Europe; however, it remains most popular with travelers from Germany and Austria. Nearby Italy and Slovenia are also important markets. Most visitors stay in the country's numerous coastal towns on the Adriatic Sea. Cruise and nautical tourism also play a prominent role, with ships often calling at Croatian ports and marinas. Dubrovnik is one of the most visited towns in Croatia. Due to its popularity as a cruise port of call and interest in the city as a filming location for the television series Game of Thrones, the old town of Dubrovnik had to deal with overcrowding, including attempts to control the number of tourists entering at peak times.

Plitvice lakes is the most popular national park in Croatia. The park recorded approximately 446 thousand visitors in 2020 during the coronavirus pandemic. In the previous year it had attracted 1.77 million visitors.

 

 

 

Slovenia

Two of the biggest tourism markets for Slovenia are Germany and Italy. Over 289 thousand tourists arrived in Slovenia from Germany in 2020, and around 159 thousand from Italy. Tourism arrivals in Slovenia were overall lower in 2020 due to travel restrictions connected to the coronavirus outbreak.

The number of international tourists visiting Slovenia fell drastically due to the impact of the coronavirus outbreak in 2020. That year there were around 1.2 million foreign tourist arrivals reported, down from over 4.7 million in 2019.

 

 

Bulgaria

Tourism is a priority sector in Bulgaria and in 2018 directly contributed 3.1% to GDP, generated 2.9% of employment, and directly supported approximately 93 000 jobs.

The total number of international arrivals was 12.4 million in 2018, an increase of 6.7%, compared to the previous year. International leisure visitors grew by 5.5% reaching 5.8 million while international business visits numbered 1.7 million, an increase of 10.6% over 2017. EU markets continued to be the most important for inbound tourism with a share of 61.4% and a total of 5.7 million arrivals.

The top three inbound markets in Bulgaria were Romania (1.4 million arrivals), Greece (1.1 million) and Germany (850 000).

A forecast shows the estimated international tourism receipts in Bulgaria until 2025. It is projected to reach 5.16 million (in millions) U.S. dollars by 2025. Receipts denote expenditures by inbound tourists from other countries. Domestic tourism expenditures are not included. The forecast has been adjusted for the expected impact of COVID-19.

This statistic shows the number of tourist arrivals at accommodation establishments in Bulgaria from 2006 to 2018. In 2018, the number of arrivals in travel accommodation (including both international and domestic tourists) amounted to approximately 7.8 million.

 

According to the World Bank.[1] Tourists from five countries (Romania, Turkey, Greece, Germany and Russia) account for approximately 50% of all visitors.

Romania

The tourism sector as such has become one of the most important contributors to a country’s growth and economic development. In 2020, Romania’s tourism sector accounted for 3.69 percent of the country’s GDP. There are a variety of relief features such as the Carpathian Mountains, the Black Sea, the Danube Delta, as well as a multitude of wooded areas, rivers and lakes, which make the country one of the biggest tourist attractions in Europe. Romania also has several world heritage sites protected by UNESCO namely the Churches of Moldova, Maramures, and Transylvania, several Dacian Fortresses, and the Danube Delta. In 2019, there were over eight thousand tourist accommodation establishments which hosted over 13 million tourists.

 

 

Hungary

The number of inbound tourists arriving to Hungary (including same-day excursionists) increased steadily until 2019, when it reached over 61 million. In the same year, 16.9 million international tourist arrivals staying for at least one night were recorded. However, as a consequence of the travel restrictions introduced because of the coronavirus (COVID-19) pandemic, the number of inbound tourist trips decreased to 32 million in 2020.

Budapest and Central Danube, the Lake Balaton, and Western Transdanubia are Hungary’s most popular tourist regions, attracting millions of travelers each year who visit numerous thermal spas, wine regions, and enjoy the national cuisine. Even though the outbreak of the coronavirus (COVID-19) pandemic had a negative impact on the travel and tourism sector, Hungary’s revenue from travel and tourism is expected to reach 1,068 million U.S. dollars in 2022.

 

The main tourist markets visiting Hungary were Germany and Austria, with over two million arrivals staying at least one night in 2021. In total, international tourist arrivals reached 7.9 million.

 

Slovakia

The number of tourist arrivals in short-stay accommodation in Slovakia has been increasing since 2014. In 2019, approximately 6.27 million foreign and domestic tourists stayed in Slovakian accommodation establishments.

This statistic shows a forecast of the estimated international tourism receipts in Slovakia until 2025. It is projected to reach 3.98 million U.S. dollars by 2025. Receipts denote expenditures by inbound tourists from other countries.

 

Czech Republic

The Czech Republic has become one of the major tourist destinations in Europe, receiving over 20 million visitors yearly. The capital, Prague, is the most popular destination, by itself receiving over 8 million visitors annually out of which almost 7 million are foreign.

This statistic illustrates the hotel occupancy rate in Prague from 2011 to 2019. The occupancy rate of hotels in the city was at 77 percent in 2016, increasing to 80 percent in 2017. It was expected to increase in 2018 and 2019.

 

 

Poland

GlobalData’s latest report, ‘Poland Source Tourism Insight, 2022 Update’, reveals that outbound travel from Poland is projected to recover to pre-pandemic levels by 2024, with international departures forecast to grow at a compound annual growth rate (CAGR) of 7.9% from 13.2 million projected international departures in 2022, to 18 million by 2025.

According to the latest statistics, Poland is observing a steady growth in tourist arrivals. In 2017 the country was visited by over 18 million visitors, and in 2018 that number increased to 19.6 million. The prediction for 2019 is well over 20 million arrivals.

Poland is indisputably becoming a top travel destination for many travelers and globetrotters from around the world. The country is well regarded as a safe and secure destination offering an affordable level of services on pair with any established travel destination. The professional incoming tourism industry and well-developed travel infrastructure provide for ease of communication, reservation, and transportation.

Far from the over tourism prevalent today in some of the more popular tourist locations, Poland offers convenient access to a multitude of attractions ranging from city breaks, cultural events, adventure travel, ecotourism, culinary experiences, heritage and religious tourism or wellness and spa.

Many travelers who visit Poland for a short break or as a part of a more extensive European vacation make a point of coming back and devoting an entire trip only to explore and discover more of this exceptional country. The upcoming 2020 shapes up to be quite an exciting time for Poland. The next year will see a whole lot of new attractions opening throughout the country.

Who visits Poland the most?

The leading country for international tourism to Poland was Germany, with residents of Germany taking over 3.4 million trips in 2020. This was followed by Ukraine and the United States of America.

 

Lithuania

Lithuania recorded a total of 2 million tourists in 2020, ranking 60th in the world in absolute terms.

statistic shows a forecast of the estimated international tourism receipts in Lithuania until 2025. It is projected to reach 1.63 million U.S. dollars by 2025. Receipts denote expenditures by inbound tourists from other countries.

In 2019, 12 percent of all international tourists visiting Lithuania came from Germany, reaching a total of approximately 234 thousand visitors. Lithuania relies largely on international visitors from nearby countries, with nine of the ten largest countries of origin for visitors to Lithuania lying in Europe.

 

Latvia

In 2020, 3.2 million non-resident arrivals were recorded at border crossings into Latvia.
Latvia - Arrivals of non-resident tourists at national borders 3,204,000(number)in 2020

The majority of visitors came from Lithuania (569 thousand), Estonia (371 thousand), Russia (245 thousand), Germany (91 thousand), the United Kingdom (88 thousand) and Ukraine (75 thousand).

Overnight travelers

In 2021 Latvia was visited by 477.6 thousand overnight travelers, 24.9 % less than in 2020, however, total expenditure reached the amount of 2020 and comprised EUR 145.4 million. Average expenditure of overnight travellers increased by 33.1 %, reaching EUR 304.3 (in 2020 – EUR 228.7). Compared to the year before, the total number of nights spent fell by 1.4 %, comprising 2.8 million nights. Average length of a stay during a trip rose by 31.2 %, reaching 6 nights.

 

Estonia

This statistic shows the number of international tourist arrivals at accommodation establishments in Estonia from 2006 to 2019. In 2019 the number of arrivals at accommodation establishments was 2.25 million. Over the period in consideration the two million threshold was for the first time crossed in 2016.

That smaller countries regularly perform lower in a comparison of the absolute number of guests, is obvious. By putting the tourist numbers in relation to the population of Estonia, the result is much more comparable picture: With 1.3 tourists per resident, Estonia ranked 39th in the world. In Northern Europe, it ranked 5th.

Estonia generated around 865.00 million US Dollar in the tourism sector alone. This corresponds to 2.8 percent of its the gross domestic product and approximately 10 percent of all international tourism receipts in Northern Europe.

 

 

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