Many markets within the Central and Eastern European region (CEE) have experienced a growth in tourism in the last decade. Croatia draws the highest number of inbound tourists, Czechia and Poland were also popular destinations for international tourists staying overnight, followed by Hungary, Latvia and Montenegro.
Central and Eastern Europe has also seen significant increase in (luxury) hotel development. In the past five years (except Covid break) tourism boosted hotel performance and attracted international investment. Over five years to 2021 the investments amounted to almost four billion euros, with investment highest in Czechia, Poland and Montenegro and the market experienced a higher growth rate.
Although development tends to focus on the capital cities, interest in regional towns, mountains, beach and crucial landmarks is trending high. Anybody who travels to Central Europe is going to want to visit at least one capital city. However, those that want to explore more of the rich culture of this region will also want to plan at least one trip to a smaller town or village, significant landmarks, historical sites, monumental locations, instagrammable views and lately medialized areas.
IMPERIAL Travel Show enables the connection between Central & Eastern European specialists and accommodation suppliers with global travel advisors, concierges and personal assistants to create unforgettable holiday moments for their clients in these new, exciting destinations.


Estonia is famous for its dense woods, charming historic centre of Tallinn and delightfully unique history that spans millennia. Estonia is finding its spot on the map, and fast.
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Beautiful landscapes, flatlands, abundant forests, lakes and marches. In addition, the seaside with its sandy beaches, many museums,churches, monasteries and palaces.
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The Czech Republic ranks as the seventh safest country to live in the world. Visit castles, bridges, historical buildings or third-oldest astronomical clock in the world.
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One of the Oldest Countries in Europe also popular SPA destination and  motherland of some very famous inventors you can explore.
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Bulgaria is a country of diverse landscapes and a depth of history which results in a nation filled with natural beauty and cultural richness that dates back to ancient times.
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More waterfalls and breathtaking scenery per square kilometer than just about any other place on the planet. The Adriatic Coastline, renaissance buildings, this is Croatia.
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Serbia is the second largest exporter of Raspberries in the world. The leading exporter of plums, prunes, apples and pears in Europe and rated as the most hospitable nation in the world.
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Almost half of the country is filled with unspoiled natural gems in the form of dense forests, placid lakes, and rushing rivers, beautiful cityscape and architecture.
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Explore 14 UNESCO World Heritage Sites in Poland. From hundreds of medieval castles to the infamous Auschwitz Birkenau camp and excellent museums. 
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Lying right in the center of Europe, with crumbling castles and medieval towns with lots of interesting historic sights and cultural landmarks for you to discover.
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Romania is the largest country in Southeastern Europe. Visit the Carpathian Mountains which are home to one of the largest undisturbed forests in Europe.
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The small country is now becoming a premier destination. It’s amazingly beautiful, full of friendly people, fascinating history, and natural wonders.
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Bosnia and Herzegovina is one of the most underrated countries in Europe. It has a lot to offer and is worth your time and effort to get there.
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Called also Black Mountain, you could spend months and still not want to leave. Find colourful flowers, deep green pine forests, dark towering peaks rising from crystal clear waters, and azure blue sea.
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