Croatia is a popular vacation destination in Europe and the most visited tourist market in the CEE region. Croatia's travel and tourism industries contribute a higher share of GDP than any other EU member state, making the sector economically significant. Tourism in Croatia boomed in the years before the coronavirus outbreak, with international tourist arrivals peaking at 17.3 million. Although the pandemic disrupted growth, the tourism sector is expected to contribute 22.6 billion U.S. dollars to the Croatian economy in 2025.
With a warm Mediterranean climate, Croatia is a leading summer vacation destination in Southeast Europe. It attracts tourists from all over Europe; however, it remains most popular with travelers from Germany and Austria. Nearby Italy and Slovenia are also important markets. Most visitors stay in the country's numerous coastal towns on the Adriatic Sea. Cruise and nautical tourism also play a prominent role, with ships often calling at Croatian ports and marinas. Dubrovnik is one of the most visited towns in Croatia. Due to its popularity as a cruise port of call and interest in the city as a filming location for the television series Game of Thrones, the old town of Dubrovnik had to deal with overcrowding, including attempts to control the number of tourists entering at peak times.
Plitvice lakes is the most popular national park in Croatia. The park recorded approximately 446 thousand visitors in 2020 during the coronavirus pandemic. In the previous year it had attracted 1.77 million visitors.