Many markets within the Central and Eastern European region (CEE) have experienced a growth in tourism in the last decade. Croatia draws the highest number of inbound tourists, Czechia and Poland were also popular destinations for international tourists staying overnight, followed by Hungary, Latvia and Montenegro.
Central and Eastern Europe has also seen significant increase in (luxury) hotel development. In the past five years (except Covid break) tourism boosted hotel performance and attracted international investment. Over five years to 2021 the investments amounted to almost four billion euros, with investment highest in Czechia, Poland and Montenegro and the market experienced a higher growth rate.
Although development tends to focus on the capital cities, interest in regional towns, mountains, beach and crucial landmarks is trending high. Anybody who travels to Central Europe is going to want to visit at least one capital city. However, those that want to explore more of the rich culture of this region will also want to plan at least one trip to a smaller town or village, significant landmarks, historical sites, monumental locations, instagrammable views and lately medialized areas.
IMPERIAL Travel Show enables the connection between Central & Eastern European specialists and accommodation suppliers with global travel advisors, concierges and personal assistants to create unforgettable holiday moments for their clients in these new, exciting destinations.